Hotels Standard Hotels Reveals its Latest Brand, The StandardX, Launching in Melbourne

Standard Hotels Reveals its Latest Brand, The StandardX, Launching in Melbourne

As it celebrates 25 groundbreaking years of redefining the hotel experience, it will unveil a bold new venture, The StandardX, in February.


By T+L SEA Staff Published on Dec 19, 2023, 09:27 PM

Standard Hotels Reveals its Latest Brand, The StandardX, Launching in Melbourne

NEXT YEAR, boundary-bending hotel brand The Standard celebrates 25 groundbreaking years of redefining hospitality. Fittingly, in February 2024 it will unveil The StandardX — a brand that pushes the envelope in a bold new way.

Evolution is the spirit of The Standard, from triggering cultural revolutions to delivering unparalleled experiences in New York, London, Miami, Maldives, Ibiza, Hua Hin and Bangkok. Like its loyal clientele, The Standard embraces the unexpected. As it enters this milestone year, The Standard is reinventing itself yet again.

Lobby at The StandardX, Melbourne

The StandardX debuts in Melbourne’s trendy Fitzroy neighbourhood. Guests can expect an electrifying new hotel that distills the essence of The Standard into a concept with a unique X-Factor: an energy thriving on discovery that pulsates through the premiere property.

Future expansion for The StandardX brand includes potential openings in Bangkok, Brooklyn, East Austin and more. Each location will be thoughtfully placed, immersing guests in vibrant cultural scenes and bridging gaps between art, fashion, and music.

Level 4 Views to City - Corner E2
Level 4 Views to City – Corner E2

The StandardX is seizing this opportunity to cater to younger generations, offering spaces with unexpected perspectives that never compromise on human connection. It’s a return to form that made the brand’s first location, The Standard, Hollywood, a legendary experience that was a place to see and be seen in Hollywood.

The StandardX Marks the Spot

Think of The StandardX as the edgier younger sibling of The Standard. At its core, The StandardX is as consumed by community and connection as its parent brand while stripping away unnecessary frills to create spaces for truly connecting. Enter any of the new hotel’s 125 rooms to discover industrial, raw and affordable havens designed for the modern traveller. 

Be immersed in the colourful playground of Fitzroy, where each corner boasts a legendary musical past, filled with record stores, punk clubs, and beloved party spots that drew the creative energy of artists like Nick Cave. 


The StandardX’s design, by Melbourne’s Hecker Guthrie together with The Standard’s in-house design team, captures this rebellious spirit and blends it with the touchpoints that fans know and love. Be captivated by macrame-wrapped columns by local artist Sarah Smalltown, bold artwork from Dane Lovett and custom furniture across all eight floors.

Choose an intimate Cozy King or more spacious Suite Spot; each room is finished in a palette of blue and white that will envelop you in sophistication and style.

Dine and Drink with The StandardX

The Roof

For the ultimate dining experience guaranteed to impress even the most advanced palate, The StandardX’s trio of innovative food and beverage concepts will satisfy every diner.

Take the elevator to The Roof, an exclusive haven reserved only for hotel guests and revealing unmatched views across Fitzroy and Melbourne. The sky-high destination showcases a menu inspired by Mercado Medellin’s delicious flavours — from tacos to ceviche and beyond — designed by Executive Chef Justin Dingle-Garciyya.

Restaurant 2303 at The StandardX, Melbourne
Restaurant 2303

BANG is the hotel’s vibrant all-day eatery, serving bold Thai flavours with authentic flourishes. For in-between, on-the-go meals, delightful snacks and refreshing drinks, stop by The Box to pick up anything you’re craving. 

Embrace your rebellious streak and connect with a new community at The StandardX this February, as trend-making hotel brand The Standard celebrates 25 years of pushing boundaries.

Now through April 2024, opening rates for The StandardX, Melbourne will be 250 – 350 AUD/night. For more details on The StandardX or specific information about The StandardX, Melbourne, please visit www.standardx.com

Article Sponsored by The Standard Hotels
Images courtesy of The Standard Hotels.

Written By

T+L SEA Staff

T+L SEA Staff

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